Focuswater

Branded Content

The interpretation of how an individual perceives a scene and the emotions of a story is a personal feeling that always remains unique.

The Director's Cut is my personal interpretation of Annik's thought experiment on the theme "Find Your Flow" during the 800m run.

I am happy to share the Director's Cut of the project with Focuswater X Annik Kälin, which was created under the conditions of a pure shooting time of 4 hours, of which barely 1 hour was dedicated to the photo shoot, voice-over recordings, and without location scouting.

It is always a matter of interpretation whether something is considered good or less good, as one never knows all the circumstances that led to it. Every viewpoint brings its own perspective, and that is precisely why I find it to be a successful interpretation of "Find Your Flow"

Client
Focuswater

Athlete
Annik Kälin

Production
memories in move

Crew
Director/DP: Noel Schmid
1AC: Lukas Schmidt
Edit & Color Grading: Noel Schmid
Photographer: Lukas Schmidt